Is Multiply simplifying the world? Maybe in one sense…

Apparently there’s yet another social network manager now. I received an invitation to join it from 3 people so far. Two of them are male, one isn’t and has never evidenced an inclination to be identified as such that I’m aware. The invitation read:

Molly has added you as his contact on Multiply so he can better stay in touch with you, and he told us that he is your Online Buddy. To see Molly’s Multiply home page, or start your own, please go to the following address to confirm that he is your Online Buddy

My reaction was basically the same as Biz Stone’s: “Hellooo Computer

I am torn between a spirit of scientific inquiry, prompting me to join and see if I become similarly stripped of my femininity*, and contempt, encouraging me to ignore the service until they can get through what ought to be the first page of their QA process.

After visiting their site, though, I’m inclined to a third option: don’t use the service.

Multiply, if you’re in the social network software business, if you’re all about personal relationships, your site damn well ought to include sections like “who we are”, “why we started Multiply”, and “our plans for Multiply”. It just feels to me like somebody’s get-rich-quick scheme: accumulate a bunch of data and sell the service (& the data) to the highest bidder.

Answer me this, o software service providers: Why should I trust you with my information and my friends’ information?

I thought I’d see if I could fiind out a little more about the company:
Multiply.com is registered to Peter Pezaris of Delrey Beach, Florida [source: whois.000domains.com]

He’s probably the same Peter Pezaris who was president of operations and product development for SportsLine.com [source: Google query leading to bio article, announcement of resignation from SportsLine last November]

At this point, I googled for his name and Multiply appearing together and found that someone else is asking the same questions I am and reaching the same conclusions. [And, after looking on Technoratitechnorati_bubble to see who else is talking about this, I find Brian and I aren’t alone: danah had the same reaction]

Frankly, I feel highly uncomfortable with what I’ve discovered. I wouldn’t give these people my data. My gut sense is that they’re looking to make cash and get out, not to build a long-term relationship with their customers.

(*Why does “efeminated” sound like it means “made effeminate”, i.e. “more feminine”, rather than being the counterpart to emasculated?)

Published by

Dinah from Kabalor

Author. Discardian. Gamemaster. Current project: creating a binaryless universe for fantasy gaming https://www.patreon.com/kabalor Vote as if you were about to move to the year 2090 (not 1950).

10 thoughts on “Is Multiply simplifying the world? Maybe in one sense…”

  1. Yeah. and I swear I’ve seen those plastic people icons somewhere before. Molly must be trying to help them out but they need to get their act together. I’d much rather share pictures on Flickr and communicate via comments there than sign up to another social networking service.

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  2. The feature where you give it your Orkut or Friendster username and password and it logs in and sends friendster messages inviting them or emails to your orkut friends works, but makes me wonder what’s going on behind the scenes.

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  3. Oh jeez. You’re kidding, right? Please tell me you’re kidding.
    If you’re not kidding, what’s going on behind the scenes is that your contacts in Friendster and Orkut who said they trust you with the-information-which-they-will-show-just-to-friends have had you betray their trust and hand over that information to some company about which you, unless you’re doing much better than the rest of us looking into them, and they know nothing. Or, worse yet, know enough to know they don’t want the information shared.
    You’re kidding.
    Right?

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  4. He wasn’t kidding. They claim to only use it for the purpose of sending the invite. Although if they won’t put their names on their own site, I can’t say I am particularly inclined to trust them any further than I could comfortably spit a rat.

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  5. Maybe they’re a hack to show how broken Orkut and Friendster are?
    Or maybe all yasenses should be able to import your data for you (not for their owner) from elsewhere to break down lock-in?

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  6. More qualms about Multiply

    Apparently there’s yet another social network manager now. I received an invitation to join it from 3 people so far. Two of them are male, one isn’t and has never evidenced an inclination to be identified as such that…

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  7. I’m back and I have some questions

    My mail was bouncing for 48 hours or so. It’s working again. Some small amount has re-sent and reached me. I got a courteous letter from someone at Multiply. We, I think, agree to disagree. They are apparently approaching social

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  8. Thanks for digging up this info! Maybe it’s a coincidence, but someone invited me to Multiply and now I’m getting sportsline.com spam.

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  9. I’m back and I have some questions

    My mail was bouncing for 48 hours or so. It’s working again. Some small amount has re-sent and reached me. I got a courteous letter from someone at Multiply. We, I think, agree to disagree. They are apparently approaching social

    Like

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