I got a postcard from my graduate school alma mater, San Jose State University, asking me to call and confirm my listing in their alumni directory. I called, but when I asked to just be listed with my online information and no physical address or phone number, I was told they can’t do that and my only choice would be not to be listed.
Come on, guys, it’s 2005. Get a clue. If the directory is really for alumni to stay in touch, this should be an option. If, as I now strongly suspect, it’s an opportunity to sell a bunch of addresses to advertisers, quit trying to pretend you’re serving a community.
Good thing my former classmates know how to Google.