Kevin Drum's piece "Blogging Isn't Dead. But Old-School Blogging Is Definitely Dying" is not without some truth, but overlooks key things. Most importantly, that when old-school blogging was in its full flower, text was the only easy way to share yourself online. Now it's almost as easy to create and distribute art or audio or video or combinations of those as it was to submit a long post in the Blogger submission page. We have a great diversity of expression happening, particularly in video.
Beyond which now, with a good computing device in everyone's pocket, it's no longer necessary to save everything up into one chunk you laboriously craft over a long evening at home. The conversation truly can be dialogue, with reactions and riffs taking place within minutes or even seconds. Yes, Twitter and other easy technologies for portable sharing of ideas and images are sometimes knee-jerk, but heaven knows so have the comments under blog posts always been. Nor has >140 characters ever been an unusual length.
One of the strengths of new-school sharing is that it allows conversations to easily extend and expand not only over a growing audience but also over time. Yes, we had follow-up posts back then—and that inter-blog dialogue was always a joy—but it was hard to find and even harder to maintain momentum. Now, between Twitter and, to my mind the best combination of the old and the new, Medium, it's possible to more easily find the pieces of reaction which wander around the web, rebounding from and influencing each other.
I started blogging before the word was coined and have never stopped, but—like many—my means of output have expanded as opportunity grew. Wordy posts pour out of us when words are all we have, but we have so much more we can do now, and more ways to use our words. Since Flickr and Twitter and Medium and the opportunity to take my long-form work into finished books through self-publishing, I write fewer blog posts, but I am even more creative and connected through the web than I was back in the day.
Old-school blogging isn't dead, it's growing up, and growing up beautifully into something new.