Last June I quit using Facebook both personally and professionally. I'd been feeling pretty queasy about their creepy terms of service switcheroos already, but pile on real name policy problems and ever-increasing revenue-generation interference with having your posts actually seen by your followers and I was pretty dubious already. But it seemed necessary. "You've got a brand! How can you not be on Facebook?!" So I held my nose and stuck with it, at least for my Discardia and Art of the Shim social media presence.
The turning point came when news broke that the Facebook app was going to start quietly recording background sound while you worked on a post. WTF?! Ostensibly to identify music or TV and include it in the post, but really? Facebook, do you think we don't know you're not going to sell that marketing info and let the NSA listen in? How dumb do you think we are?
That was it. I posted an announcement with a link to a video explaining why everyone should be leaving Facebook and I deleted the apps from my devices. No more social media posts via Facebook.
You know what? It did absolutely no damage to my brand. It didn't affect my sales. It didn't reduce my reader interaction as an author/publisher.
Turns out, Facebook needs us waaaaay more than we need Facebook. And we don't need it at all.
Over the past year I've been duplicating all the content from my Facebook accounts onto my own sites and today I finally made time to copy over the last of it. Time to permanently delete my account. Ahhhhh, how nice!
For posterity, and an illustration of just how much a professional account contains attempts from Facebook to get you to spend money to reach your own followers, here are screenshots of the page as it now appears. Amusingly, because the last thing I posted was the 'Delete Facebook' video, all the automatically mocked-up ads they want me to buy use that graphic.
Facebook's constant clawing for additional personal information is very visible in my old personal account: